The biggest casualties of the global financial crisis have been trust and confidence. Both private
companies and public institutions now attract much greater scrutiny. They're expected to explain
their business practices, disclose key relationships, justify their remuneration models, discuss
their succession plans and make a wider contribution to society.
It's not just investors they have to satisfy. They also have to answer to regulators and the
general public. And, as many organisations move into new markets, they're engaging with a more
diverse mix of stakeholders, each wanting different kinds of information.
The digital technologies are simultaneously transforming the way we communicate. People can see;
and say; more about the organisations that serve them than ever before. New risks, including new
forms of risk, are also emerging, and the regulatory burden is increasing. So the pressure to be
transparent, accountable and socially responsible is greater than at any time in history.
Any organisation that wants to survive, let alone succeed, will have to embrace new regulations
and technologies, manage new risks and prepare for the future with robust succession planning.
That means many private companies and public institutions will need new governance models.
Top management will also have to assume more supervisory responsibilities, and simple compliance
with the rules won't be enough. The management team will have to communicate its governance
policies, processes and organisational culture to all its stakeholders. It will also have to
go beyond traditional reporting and address issues such as sustainability and tax contributions.
Transparent disclosure is the key to building trust and changing the way stakeholders and the
external markets view your business. But transparency alone isn't sufficient. Demonstrating good
governance involves creating a true dialogue with stakeholders, not just communicating openly.
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